Rochester, NY 6/26/2009 10:10:49 AM
After Hours Report - S - Apes will no longer be used in Sprint Nextel Ads, after Complaints from Animal Rights Activists - Sourced WhisperFromWallStreet.com
Sprint Nextel Corporation
After Hours Report - S - Apes will no longer be used in Sprint Nextel Ads, after Complaints from Animal Rights Activists - Sourced WhisperFromWallStreet.com
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SPRINT NXTEL CP,S
Sprint Nextel Corp. said Thursday it will no longer use great apes in its advertisements after animal rights activists complained about an ad by the wireless provider that features a chimpanzee. The Overland Park, Kan.-based company said the ad will stop running in movie theaters on July 3, when it already was scheduled to end. It also said it will not use great apes in future ads. "Sprint and its advertising agency, Goodby, Silverstein & Partners, take all necessary precautions to ensure any animals appearing in Sprint advertising are taken care of and are treated well," the company said in a brief statement posted on its Web site. A Sprint spokesman declined further comment. The ad, meant to encourage theatergoers to turn off their cell phones before the movie, features a chimp movie star and his agent negotiating over the phone with producers for a part in a film. People for the Ethical Treatment of Animals asked Sprint to pull the ads last month, saying animal trainers are known to abuse the animals they work with. The organization said it didn't have evidence the chimpanzee used in Sprint's ad had been abused.
About
Sprint Nextel Corporation offers wireless and wireline communications products and services to consumers, businesses, and government users in the United States and internationally. Its Wireless segment provides wireless mobile voice and data transmission services on networks that utilize CDMA and iDEN technologies. Its wireless mobile voice communications services include basic local and long distance wireless voice services, voicemail, call waiting, three way calling, caller identification, directory assistance, call forwarding, speakerphone, and voice-activated dialing features, as well as roaming services; and wireless data communications services comprise Internet access and messaging, email services, wireless photo and video offerings, and mobile entertainment applications, as well as asset and fleet management, dispatch services, and navigation tools.
Last Trade: 4.68
Day's Range: 4.45 - 4.68
52wk Range: 1.35 - 9.75
Volume: 32,992,835
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