New York 10/20/2011 2:19:22 AM
MAJOR Update: FHWY code green alert Wednesday Reports Pennystockexchange.net
QUICK ALERT: FHWY is on the radar today. At just over 7 cents and an uptrending chart that reeks from strong demand, FHWY may be a multi-day play in the making......
One important piece of the puzzle that The MAJOR looks for is updated news and progress from the companies he researches.
You want to see progress and transparency at the forefront of any company this is looking to emerge as a leader in its sector. FHWY had released two PR's in October that describe how FHWY 's product could cause less of a concern with blood pressure as compared to another leading energy drink shot how FHWY is looking to roll out its distribution with a MAJOR marketing push in the near future!
FHWY had released encouraging news on October 7,2011 :
FITT Highway Products, Inc. Announces the Incorporation of the Positive Blood Pressure Study Results for Its FITT Energy Shot into All Media for a Retail Launch
FITT Highway Products, Inc. (OTCBB:FHWY.ob - News) (the “Company”) announced today F.I.T.T Energy Products Inc. (“FITT”), a non-affiliated operating partner, has begun working with Euro RSCG Edge and a leading marketer of products to convenience stores to revamp its marketing materials for its 2-ounce FITT Energy shot, “F.I.T.T. Energy With Resveratrol”, for a launch to the retail market.
FITT is amending its website, TV commercial, energy shot packaging, energy shot label and all marketing materials for the FITT Energy shot to include the positive results of the previously announced blood pressure study on the product. The updated marketing materials will be focused on a unique selling proposition which differentiates the FITT Energy shot from leading competitors in the industry.
The study concentrated on changes in systolic and diastolic blood pressure after the ingestion of the FITT Energy shot, two leading competitors’ energy shots and a placebo containing diluted fruit juice. Final study results indicated the F.I.T.T. Energy shot did not statistically elevate blood pressure over the placebo.