Morning Report - BGP - New Marketing Vice President for Borders - Sourced WhisperFromWallStreet.com
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BORDERS GROUP INC,BGP
Borders Group, Inc. (NYSE: BGP) has appointed Arthur Keeney Senior Vice President, Marketing, effective June 29. Keeney brings over three decades of retail experience to Borders with specific expertise in marketing, advertising and customer relationship management (CRM), as well as strength in merchandising and operations. He will report to Borders Group Executive Vice President, Merchandising and Marketing Anne Kubek. Keeney will provide strategic direction for Borders' sales-driving initiatives and lead the team responsible for development and execution of effective marketing and promotional programs across all channels, including e-mail, Internet, direct marketing, CRM, advertising, in-store marketing, publicity, entertainment alliances and social media. In addition, he will oversee the company's e-commerce channel, Borders.com. Keeney will conduct an executive search for a new leader at the vice president level for the e-commerce business as Rich Fahle, the current Vice President of Borders.com, moves into the newly created role of Vice President, Creative, Outreach and Entertainment. Fahle will report directly to Keeney, as will the Borders.com leader when appointed.
About
Borders Group, Inc., through its subsidiaries, operates book, music, and movie superstores. It also operates mall-based bookstores. The companys Borders Superstores segment offers books, music and movies, gifts, and stationery. Its Waldenbooks Specialty Retail segment operates small format stores in malls, airports, and outlet malls. This segment offers a source for new releases, hardcover and paperback bestsellers, periodicals, and a selection of other titles. The company's International Stores segment operates Borders superstores in Puerto Rico, as well as designs and retails stationery, cards, and gifts in the
Last Trade: 3.46
Day's Range: 3.30 - 3.60
52wk Range: 0.34 - 8.02
Volume: 208,234
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