After Hours
Report - PG - Procter & Gamble Teams up with Gillete to Launch New
Advertising Campaign - Sourced WhisperFromWallStreet.com
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PROCTER GAMBLE CO,PG
Gillette has launched a new global advertising campaign that underscores
Procter & Gamble Co. efforts to expand the shaving brand to reach males
with other grooming products. Gillette celebrity promoters golfer Tiger Woods,
tennis' Roger Federer and baseball's Derek Jeter are in a 30-second TV spot
about how men overcome moments of doubt. That and other advertising tied in
Gillette shavers with shampoos, deodorants, hair gels and body washes
introduced in the past year. Gillette says this is its biggest campaign since
being acquired in 2005 by Cincinnati-based consumer products maker
P&G.
About
The Procter & Gamble Company (P&G), together with its subsidiaries,
provides branded consumer goods products worldwide. The company operates in
three global business units (GBU): Beauty, Health and Well-Being, and Household
Care. The Beauty GBU consists of Beauty and Grooming segments. Beauty segment
provides cosmetics, deodorants, hair care, personal cleansing, prestige
fragrances, and skin care products primarily under Head & Shoulders, Olay,
Pantene, CoverGirl, and Wella brands. Grooming segment offers blades and
razors; electric hair removal devices; face and shave products; and home appliances
under Braun, Fusion, Gillette, and Mach 3 brand names.
Last Trade: 51.10
Day's Range: 50.75 - 52.23
52wk Range: 43.93 - 73.57
Volume:
14,394,305
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