Rochester,NY 7/3/2009 2:42:08 AM
Late After Noon Report - WEN - Arby's® Restaurants Introduce "The Official Sandwich of Summer" The BBQ Bacon Cheddar Roastburger - Sourced WhisperFromWallStreet.com
Wendy's/Arby's Group, Inc
Late After Noon Report - WEN - Arby's® Restaurants Introduce "The Official Sandwich of Summer" The BBQ Bacon Cheddar Roastburger - Sourced WhisperFromWallStreet.com
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Wendy's/Arby's Group, Inc. WEN
After Hours: 4.18 0.07 (1.70%) 3:12pm ET
Introduced in March of this year, Arby’s new line of Roastburger sandwiches, The Burger Done Better™, are available in three varieties: The All-American, Bacon & Bleu Cheese and Bacon and Cheddar.
To celebrate the arrival of the taste of summer, Arby’s will give away a free BBQ Bacon Cheddar Roastburger, with purchase of any size drink, on Thursday, July 9. Just text BBQ to 27297 (Arbys). The offer can be redeemed through July 19 at participating Arby’s restaurants. Standard text rates apply. In addition, Arby’s will showcase the sandwich, with a small fry and drink, as a value-priced $5 combo meal throughout the months of July and August.
The BBQ Bacon Cheddar Roastburger will be the star of Arby’s new television ad, which shows us that children aren’t the only ones who relish the last day of school. The spot, featuring Alice Cooper’s hit single, “School’s Out,” depicts the faculty being just as excited – if not more so – than the students. As the final bell rings, students and teachers race to the parking lot and head to their local Arby’s to celebrate. After a brief moment of awkward silence when the groups run into each other, everyone gets set to enjoy their favorite Roastburger sandwich.
"We can all relate to the excitement of getting out of school and having the carefree days of summer ahead of us," said Steve Davis, chief marketing officer. "Our BBQ Bacon Cheddar Roastburger is the perfect sandwich for summer and with special pricing through August, it’s hard to resist.”
Mandarin Peach Iced FruiTea and Orange Cream Swirl Shakes round out the list of Arby’s summer offerings.
About
Wendy's/Arby's Group, Inc., through its subsidiaries, operates as a franchisor of the Wendy's and Arby's restaurant systems in the United States and Canada. Wendy's is the restaurant franchising system specializing in the hamburger sandwich segment of the quick service restaurant industry; and Arby's is the restaurant franchising system specializing in the roast beef sandwich segment of the quick service restaurant industry. As of March 29, 2009, the Wendy's restaurant system comprised 6,623 restaurants, of which 1,399 were owned and operated by the company; and the Arby's restaurant system consisted of 3,741 restaurants, of which 1,171 were owned and operated by the company. The company is headquartered in Atlanta, Georgia.
Last Trade: 4.14
Day's Range: 3.93 - 4.15
52wk Range: 2.63 - 6.90
Volume: 4,366,309
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